Ulta Beauty apologizes for ‘insensitive’ customer email about Kate Spade
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By Jessica Goodman, Cox Media Group National Content Desk
Ulta Beauty is apologizing to customers after sending an “insensitive” email about the late Kate Spade.
Ulta wrote an email on Sunday that said, “come hang with Kate Spade” to promote the line of perfumes from the brand, according to CNN Business. The email led customers to share the email on social media platforms to “ridicule Ulta” as they saw it as a connection to Kate Spade’s death by suicide in 2018.
Ulta Beauty has since released a statement to People Magazine, saying the subject line was “insensitive” and apologizing.
“Mental health is a very serious, important issue in this country, and not something we would ever take lightly. We apologize to the Spade family, our Kate Spade New York brand partners, and to our guests. Thank you for understanding as we strive to do better.”
Note: If you or someone you know is thinking of harming themselves, the National Suicide Prevention Lifeline provides free support at 1-800-273-8255. Beginning July 16, 2022, U.S. residents can also be connected to the Lifeline by dialing 988. For more about risk factors and warning signs, visit the organization’s official website.
FILE - In this May 13, 2004 file photo, designer Kate Spade poses with handbags and shoes from her next collection in New York. (AP Photo/Bebeto Matthews, File)
NEW YORK, NY - APRIL 28: Andy Spade (L) and Kate Spade attend Build Series Presents Kate Spade and Andy Spade Discussing Their Latest Project Frances Valentine at Build Studio on April 28, 2017 in New York City. (Monica Schipper/WireImage)
NEW YORK, NY - APRIL 04: Designer Kate Spade attends the Tribeca Ball 2011 at the New York Academy of Art on April 4, 2011 in New York City. (Theo Wargo/Getty Images for New York Academy of Art)
NEW YORK - MARCH 03: (L-R) Frances Beatrix Spade and designer Kate Spade attend the 18th annual Bunny Hop to benefit the Society of Memorial Sloan-Kettering Cancer Center at FAO Schwartz in New York City. (Astrid Stawiarz/Getty Images)
NEW YORK - APRIL 25: Designers Andy Spade and Kate Spade attend the premiere of "Lake City" during the 2008 Tribeca Film Festival on April 25, 2008 in New York City. (Bryan Bedder/Getty Images for Tribeca Film Festival)
NEW YORK - NOVEMBER 15: Desinger Kate Spade attends the fashion industry's battle against HIV/AIDs at the "7th on Sale" gala held at the 69th Regiment Armory on November 15, 2007 in New York City. (Amy Sussman/Getty Images for eBay)
NEW YORK - JULY 27: Andy Spade, CEO and Creative Director of Kate Spade, and designer Kate Spade attend OPEN from American Express' "Making a Name for Yourself" at Nokia Theater in New York City. (Matthew Peyton/Getty Images For American Express)
LOS ANGELES , CA - FEBRUARY 16: Comedian David Spade and his sister Kate Spade attend a gallery exhibition of photographer Slim Aarons' work curated by Kate Spade at Fred Segal Cafe on February 16, 2006 in LA, Ca. (Matthew Simmons/Getty Images)
NEW YORK - NOVEMBER 29: Designer Kate Spade attends the Annual Benefit for the Children's Advocacy Center on November 29, 2005 in New York City. (Andrew H. Walker/Getty Images)
NEW YORK - JANUARY 26: Designer Kate Spade attends the Sisters Rosensweig 10th Anniversary Benefit for Breast Cancer Research January 26, 2004 in New York City. (Peter Kramer/Getty Images)
NEW YORK - JULY 15: Designers Andy and Kate Spade during a party to celebrate the opening night of "Henry V" as part of "Shakespeare In The Park" to benefit The Public Theater at the Delacorte Theater in Central Park, NYC. (Scott Gries/Getty Images)
NEW YORK - OCTOBER 28: Designer Kate Spade attends the 13th Annual Glamour Women of the Year Awards on October 28, 2002 at the Metropolitan Museum of Art in New York City. (Mark Mainz/Getty Images)
388682 04: Designer Kate Spade and her husband attend the Go-Go Lounge: A Groovy Spring Gala Tribute to Larry Norton, MD May 2, 2001 at Cipriani's in New York City. (George De Sota/Newsmakers)