Tom Brady has joined Delta Airlines to work on internal employee training and appear in external advertising campaigns, WSB-TV reported.
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The seven-time Super Bowl champion will partner with Delta to develop and advise on “teamwork tools,” the company said in a news release.
The airline has more than 90,000 employees.
He will take part in select marketing campaigns, the company added.
“Delta’s people are driven by their commitment to world-class performance, excellence and a desire to achieve best-in-class results,” said Delta CEO Ed Bastian. “Bringing a leader like Tom onto the Delta team furthers our mission to connect the world while accelerating our drive to continuously improve for our colleagues, customers and communities.”
In his first year, Brady will work with Delta’s employees for “onboarding, cultural familiarity and immersion” into the company and appear on Bastian’s video series with business leaders, philanthropists and others, the release said.
Brady announced his retirement from the NFL on Feb. 1. During his career, Brady earned the NFL Most Valuable Player Award three times, the NFL Offensive Player of the Year twice, and was honored with multiple ESPY Awards and Sports Illustrated Sportsperson of the Year distinctions, along with being named to the NFL 100th Anniversary ‘All-Time Team.
“I am grateful to be joining the Delta family, a company I have loved and respected for years,” Brady said.
Brady’s mother was a flight attendant, the former Tampa Bay Buccaneers and New England Patriots quarterback said.
“Growing up with a mother as a flight attendant, I have always admired the people that make seamless air transportation possible. Throughout my career, my teammates and I flew Delta countless times, spending hours traveling for some of the most important games of our lives, even celebrating Super Bowl wins on the plane,” Brady said.
“Those championship teams were built off of great leadership and a commitment to excellence, and Delta certainly shares those qualities. Now, alongside Ed and the Delta team, I look forward to playing my part to continue the company’s success.”
Tom Brady TAMPA, FL - NOVEMBER 23: Tom Brady (12) of the Buccaneers is all smiles before the regular season game between the Los Angeles Rams and the Tampa Bay Buccaneers on November 23, 2020 at Raymond James Stadium in Tampa, Florida. (Photo by Cliff Welch/Icon Sportswire via Getty Images) (Icon Sportswire/Icon Sportswire via Getty Images) Tom Brady FILE - In this Jan. 18, 2004, file photo, New England Patriots quarterback Tom Brady, right, talks with Indianapolis Colts quarterback Peyton Manning after the Patriots 24-14 win during their AFC Championship game in Foxborough, Mass. The rivalry that defined much of Brady's career was the one he had with Manning. Brady won 11 of the 17 meetings, including the first time they met in the playoffs. (AP Photo/Charles Krupa, File) (CHARLES KRUPA/AP) Tom Brady BOSTON, MA - DECEMBER 07: Tom Brady is seen on December 07, 2013 in Boston, Massachusetts. (Photo by Stickman/Bauer-Griffin/GC Images) (Stickman/Bauer-Griffin/GC Images) Tom Brady Tampa Bay Buccaneers quarterback Tom Brady (12) throws a pass during an NFL football game against the Los Angeles Rams Sunday, Sept. 26, 2021, in Inglewood, Calif. (AP Photo/Kyusung Gong) (Kyusung Gong/AP) Tom Brady FILE - New England Patriots quarterback Tom Brady shakes hands with a fan as he leaves the field after losing an NFL wild-card playoff football game to the Tennessee Titans in Foxborough, in this Saturday, Jan. 4, 2020, file photo. Brady hasn't played an NFL football game in New England since Jan. 4, 2020. But remnants from his 20-year run with the Patriots remain everywhere in Foxborough. (AP Photo/Charles Krupa, File) (Charles Krupa/AP) Tom Brady FILE - In this Jan. 14, 2012, file photo, New England Patriots quarterback Tom Brady celebrates his 19-yard touchdown pass to Rob Gronkowski during the first half of an NFL divisional playoff football game against the Denver Broncos in Foxborough, Mass. Brady had one of his most prolific playoff games at home on Jan. 14, 2012, when he and the Patriots ended Tebow Mania. (AP Photo/Elise Amendola, File) (Elise Amendola/AP) Tom Brady Tampa Bay Buccaneers quarterback Tom Brady yells as enters the field for warmups before an NFL football game against the Los Angeles Rams Sunday, Sept. 26, 2021, in Inglewood, Calif. (AP Photo/Jae C. Hong) (Jae C. Hong/AP) Tom Brady FILE - In this Jan. 10, 2015, file photo, New England Patriots tight end Rob Gronkowski (87) celebrates his touchdown catch from Patriots quarterback Tom Brady (12) in the second half of an NFL divisional playoff football game against the Baltimore Ravens in Foxborough, Mass. Brady has engineered nine fourth-quarter comebacks in the playoffs but just four of those came at home. Perhaps the most memorable of those New England comebacks outside of the Tuck Rule game, game on Jan. 10, 2015, against Baltimore. (AP Photo/Elise Amendola, File) (Elise Amendola/AP) Tom Brady LOUISVILLE, KY - MAY 06: Tom Brady attends the 143rd Kentucky Derby at Churchill Downs on May 6, 2017 in Louisville, Kentucky. (Photo by Stephen J. Cohen/Getty Images) (Stephen J. Cohen/Getty Images) Tom Brady Football: New England Patriots QB Tom Brady (12) and Rob Gronkowski (87) victorious after scoring touchdown during game vs Indianapolis Colts at Lucas Oil Stadium.
Indianapolis, IN 11/16/2014
CREDIT: David E. Klutho (Photo by David E. Klutho /Sports Illustrated via Getty Images)
(Set Number: X158945 TK1 ) (David E. Klutho/Sports Illustrated via Getty Ima) Tom Brady TAMPA, FL - FEBRUARY 07: Tom Brady (12) of the Buccaneers drops back to pass during the Super Bowl LV game between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7, 2021 at Raymond James Stadium, in Tampa, FL. (Photo by Cliff Welch/Icon Sportswire via Getty Images) (Icon Sportswire/Icon Sportswire via Getty Images) Tom Brady JACKSONVILLE, FLORIDA - APRIL 24: Tampa Bay Buccaneers quarterback Tom Brady arrives backstage during the UFC 261 event at VyStar Veterans Memorial Arena on April 24, 2021 in Jacksonville, Florida. (Photo by Chris Unger/Zuffa LLC) (Chris Unger/Zuffa LLC) Tom Brady TOPSHOT - Tom Brady #12 of the New England Patriots holds the Vince Lombardi Trophy after defeating the Atlanta Falcons 34-28 in overtime during Super Bowl 51 at NRG Stadium on February 5, 2017 in Houston, Texas.
The Patriots defeated the Falcons 34-28 after overtime. / AFP PHOTO / Timothy A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images) (TIMOTHY A. CLARY/AFP via Getty Images) Tom Brady TAMPA, FL - NOVEMBER 29: Tom Brady (12) of the Buccaneers shakes hands with Patrick Mahomes (15) of the Chiefs after the regular season game between the Kansas City Chiefs and the Tampa Bay Buccaneers on November 29, 2020 at Raymond James Stadium in Tampa, Florida. (Photo by Cliff Welch/Icon Sportswire via Getty Images) (Icon Sportswire/Icon Sportswire via Getty Images) Tom Brady TAMPA, FL - NOVEMBER 08: Two of the greatest quarterbacks in NFL history Drew Brees (9) of the Saints and Tom Brady (12) of the Buccaneers share a few words of encouragement after the regular season game between the New Orleans Saints and the Tampa Bay Buccaneers on November 08, 2020 at Raymond James Stadium in Tampa, Florida. (Photo by Cliff Welch/Icon Sportswire via Getty Images) (Icon Sportswire/Icon Sportswire via Getty Images) Tom Brady NEW YORK, NEW YORK - MAY 06: Tom Brady and Gisele Bündchen attend The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019 in New York City. (Photo by Theo Wargo/WireImage) (Theo Wargo/WireImage) Tom Brady US President Joe Biden holds a jersey alongside Tampa Bay Buccaneers head coach Bruce Arians (2nd R) and quarterback Tom Brady (R) during a ceremony honoring the Tampa Bay Buccaneers NFL football team for their Super Bowl LV Championship on the South Lawn of the White House in Washington, DC, July 20, 2021. (Photo by SAUL LOEB / AFP) (Photo by SAUL LOEB/AFP via Getty Images) (SAUL LOEB/AFP via Getty Images) Tom Brady FOXBORO, UNITED STATES: New England Patriots quarterback Tom Brady (C) takes a hit from Charles Woodson (R) of the Oakland Raiders on a pass attempt in the last two minutes of the game in their AFC playoff 19 January 2002 in Foxboro, Massachusetts. The Patriots won 16-13 in overtime. AFP PHOTO/Matt CAMPBELL (Photo credit should read MATT CAMPBELL/AFP via Getty Images) (MATT CAMPBELL/AFP via Getty Images) Tom Brady NEW ORLEANS, UNITED STATES: New England Patriots' quarterback Tom Brady celebrates with head coach Bill Belichick (R) after their win over the St. Louis Rams 03 February, 2002 in Super Bowl XXXVI in New Orleans, Louisiana. The Patriots defeated the Rams 20-17 for the NFL championship. AFP PHOTO/Jeff HAYNES (Photo credit should read JEFF HAYNES/AFP via Getty Images) (JEFF HAYNES/AFP via Getty Images)