Peeps return to shelves for Easter

Something was missing last Easter, but good news — Peeps will be back in time for this year’s holiday.

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Just Born, the company that makes the marshmallow animals covered in sugar, announced that Peeps are flying back into stores this year, and they’re bringing two new flavors with them — Hot Tamales chicks and Peeps Froot Loops flavored pop.

But that’s not all; some fan favorites are returning, like sour watermelon, root beer float and cotton candy, the company said in a news release.

The company is also partnering with Walmart to bring individually-wrapped Peeps to market that are said to be marketed for egg hunts, as well as a blue raspberry-flavored chick. Target will be selling raspberry marshmallow chicks dipped in creme-flavored fudge and caramel-swirl-filled chicks dipped in chocolate, as well as giant pink or white bunny pops.

For non-marshmallow offerings, Peeps will appear in a Kellogg’s brand cereal and on Crocs with bunny Jibbitz. HipDot will release a makeup sponge set and pigmented palette. There will also be Peeps Pez, Peeps Lofthouse Cookies and Flix Chick Pop-Ups.

More products will be announced later in February and recipes will be released on March 9 on Instagram.

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Cox Media Group