Party in the USA: Carole Middleton’s Party Pieces branches out to American market

The American party market now has a connection to the royal family. Carole Middleton has brought her company Party Pieces to the U.S.

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The party supply company is now selling its cups, hats, balloons and table runners at Saker ShopRite grocery stores, the Asbury Park Press reported.

Middleton, the mother of Catherine, Princess of Wales, toured the aisles at several stores, including one in Middletown, New Jersey, where the products are for sale.

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The company is now featured in 39 Saker ShopRite stores, with plans of a larger U.S. expansion in the future. Last year, Party Pieces started selling its products online in the U.K., People magazine reported.

Middleton said in the past that she was inspired by her children — Kate, Pippa and James — to start the business.

“My children inspired my business and have been involved from the start,” Middleton told The Daily Mail last year. “The success that we’ve had has helped us build the life we have currently. I feel incredibly fortunate to have found the professional fulfillment I always wanted.”

Middleton had said that when she was shopping for items for the now Princess’ fifth birthday, she was disappointed by what she found.

“All I could find were basic clown plates,” Middleton said, according to People magazine. “I realized there was a gap in the market for party ware that wasn’t too expensive and which looked good, so [I] decided to design my own. I took some prototypes to various High Street retailers and was turned away.”

Middleton then started the business in her kitchen and marketed it to the parents at her children’s nursery school.