In an announcement that aims to sweeten the pain at the pump for drivers, Krispy Kreme said it would be selling donuts each week at the same price of the U.S. national average cost for a gallon of gasoline.
In a news release, the company said that each Wednesday, for the next several weeks, the price of a dozen Original Glazed Doughnuts would be announced based on the average price of a gallon of regular gasoline.
“While Americans deal with the rising PPG — price per gallon — of gasoline, were lowering our PPOG — price per Original Glaze,” chief marketing officer Dave Skena said in a statement. “Inflation and high gasoline prices are serious and forcing families to make tough tradeoffs. We know that despite the high gas prices people have to be out and about anyway. So, for the next several Wednesdays, we hope providing a little doughnut deflation will allow them to share some smiles during a difficult time.”
Guests will be limited to a maximum of two dozen donuts under the promotion.
On Monday, when the promotion was announced, AAA listed the U.S. national average gas price as $4.11 per gallon.
Last year, Krispy Kreme gave free donuts to people who had received COVID-19 vaccinations, as we reported at the time.
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