The consensus among some Cracker Barrel customers is clear -- don’t mess with my breakfast. Others are willing to try something new.
The Lebanon, Tennessee-based restaurant chain announced in a Facebook post on Monday that it now carries Impossible Sausage, a meatless breakfast patty made from plants, as an option on its Build Your Own Breakfast menu. Customers could replace traditional bacon or sausage with the plant-based protein item, the company said.
“Discover new meat frontiers,” Cracker Barrel wrote in its post. “Experience the out-of-this-world flavor of Impossible Sausage made from plants next time you Build Your Own Breakfast.”
Customers apparently went hog wild at the news, with some customers angry while others applauded the move, The Washington Post reported.
Hundreds of comments from customers found people planted on both sides of ideological, generational and political lines.
“All the more reason to stop eating at Cracker Barrel. This is not what Cracker Barrel was to be all about,” one person wrote, according to the Post.
“I just lost respect for a once great Tennessee company,” another person wrote.
“You just lost the customer base, congratulations on being woke and going broke,” another user wrote, according to “Today.”
[ Cracker Barrel ordered to pay man $9.4 million after serving him glass full of chemicals ]
“Are you kidding me? Who do you think your customer base is? I still order the double meat breakfast and it’s not even on the menu anymore,” another person wrote.
The menu addition did have its supporters.
“Thank you Cracker Barrel Old Country Store, you understand the direction the world is going,” one person wrote, according to the Post. Whether you are doing it for marketing, profit or personal reasons, the vegans appreciate that there will be less suffering in the world because of your choice to offer cruelty-free food,” wrote one animal lover.
“How can the U.S. possibly survive with *checks notes* more menu options at Cracker Barrel?” another person wrote.
“Some of y’all are working on your third Cracker Barrel heart attack, being so upset about something you don’t even have to eat,” another person commented.
“We appreciate the love our fans have for our all-day breakfast menu,” Cracker Barrel said in a statement. “At Cracker Barrel, we’re always exploring opportunities to expand how our guests experience breakfast and provide choices to satisfy every taste bud -- whether people want to stick with traditional favorites like bacon and sausage or are hungry for a new, nutritious plant-based option like Impossible Sausage.”
Founded in 1969, Cracker Barrel is a publicly traded company with more than 660 stores in 45 states, according to its third-quarter investor report.