ORLANDO, Fla. — Visit Florida wants $100 million from next year’s state budget.
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The tourism marketing agency promotes Florida to other states.
The budget remained flat at $80 million this year because of controversy over how it was spent in recent years.
Read: Florida gets second-quarter tourism boost
Visit Florida leaders say they will continue to push for a budget increase from Tallahassee.
Nearly 141 million people visited the state in 2023, which is more than before the pandemic.
Read: See Florida’s new welcome sign
Next year’s legislative session will start in March.
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