DAYTONA BEACH, Fla. — Deputies are preparing for hundreds of huge trucks to roll into Daytona Beach this weekend for Trucktoberfest.

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It’s a pop-up, unsanctioned event, and the type the sheriff’s office said they’ve had problems with in the past.

Signs have been put up alerting people of the special event zone and the increased fines, which the sheriff is hoping is enough to keep people from misbehaving at the event.

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“If you are here to enjoy the amenities of our county and you’re going to follow the rules and regulations, obviously we want you to be here,” Sheriff Mike Chitwood said. “But if you are going to come here and you’re going to show your ass we are going to show ours.”

The lifted truck rally has been around since at least 2020 and can bring several thousand people to the area.

Chitwood said in the past, there have been issues with truck rallies, including burnouts in the streets and fights.

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Chitwood is taking advantage of a new state law to combat unsanctioned pop-up events and designate the area from Bellaire Plaza south to Daytona Beach Shores as a special event zone.

Fines and towing costs can be doubled and the county could bill the event promoter for overtime and cleanup costs.

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