ORLANDO, Fla. — Editor’s note: This story is available as a result of a content partnership between WFTV and the Orlando Business Journal.
Tijuana Flats has hireda new CEO with a track record for turning around struggling restaurant chains.
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James Greco, a business strategist whose LinkedIn profile shows a background of many leadership roles — including interim executive positions — was announced as the Orlando-based Tex-Mex restaurant’s new leader June 10, via a company news release.
“Tijuana Flats is a great brand that is meaningfully differentiated and provides a platform to build upon to create a memorable guest experience,” said Greco in a prepared statement. “We will revitalize the business by implementing initiatives focusing on the four brand basics of people, place, product and positioning.”
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