ORLANDO, Fla. — Editor’s note: This story is available as a result of a content partnership between WFTV and the Orlando Business Journal.
The idea was a year in the making.
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In 2023, Florida Citrus Sports worked with Kellanova (NYSE: K), sponsor of both the Pop-Tarts Bowl and Cheez-It Citrus Bowl, to make the Pop-Tarts game trophy look like a toaster — a nod to the popular toaster pastry.
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For 2024, they took the idea to a new level.
Click here to read the full story on the Orlando Business Journal’s website.
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