PINKTOBER: Hard Rock Orlando celebrates 25th year of breast cancer campaign

ORLANDO, Fla. — Hard Rock Cafe Orlando will help fundraise for the PINKTOBER campaign for the 25th year.

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Since the campaign started, Hard Rock has raised over $12 million for breast cancer research.

This year, Hard Rock International will make a $100,000 donation to the American Cancer Society.

Hard Rock locations worldwide will have special events and offers, where a portion of the proceeds will be donated to breast cancer awareness and research charities.

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For PINKTOBER, burgers and sandwiches will be served on specialty pink buns, and proceeds from casino games will go toward breast cancer research.

The Hard Rock Cafe Orlando will have a promotion where guests can round up their checks. All the donations will benefit the Orlando Health Institute Breast Care Center.

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Guests participating in this offer are encouraged to write a message of hope, love or support on a pink ribbon.

It will be placed on the “Rail of Hope” on the pink Cadillac Bar during October.

For more information, click here.

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