ORLANDO, Fla. — Editor’s note: This story is available as a result of a content partnership between WFTV and the Orlando Business Journal.
A new pickleball-centric food and entertainment concept backed by NFL stars including Rob Gronkowski is headed to Orlando.
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South Carolina-based Crush Yard Pickleball Club & Restaurant, a new chain set to open its first location in the Charleston, South Carolina area, has signed a lease to occupy a 50,000-square-foot space at 7840 W. Irlo Bronson Memorial Highway/U.S. Highway 192 in Kissimmee, Orlando Business Journal has learned.
Crush Yard’s Orlando market entry is significant, as Andrew Ladden — the upstart concept’s chief marketing officer — told OBJ the location will represent an investment of between $4 million-$5 million. The concept’s choice to renovate an existing big-box space formerly occupied by a grocery store is also noteworthy, Ladden added, because of the speed with which it will allow the new entertainment complex to deliver.
Click here to read the full story on the Orlando Business Journal’s website.
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