ORLANDO, Fla. — STUFF, the mascot for the Orlando Magic, was named the 2026 NBA Mascot of the Year at the annual NBA Mascot Conference. The award was determined by a vote among mascots across the league.
The honor marks the third time STUFF has been named Mascot of the Year, following wins in 2016 and 2017. STUFF was the only mascot in the NBA to receive multiple honors this season, also winning the 2025-26 Digital Content Award for his “Play the Song” posts and the 2025-26 Video of the Year Award for his “Choices Nope – Yep” video.
The NBA Mascot Awards debuted in 2005 at the annual conference. The event provides an opportunity for league mascots to share ideas regarding game day skits, props and outfits.
STUFF debuted in 1989 and is currently entering his 38th season with the Orlando Magic franchise. He was also the first mascot in NBA history to win the Mascot of the Year award in consecutive years.
Throughout his tenure, STUFF has made several national television appearances and performed prominent stunts. He earned a spot on ESPN’s Top Ten Plays after executing a backflip dunk off a 16-foot ladder.
Additionally, STUFF participated in a televised dance-off with “Hashtag,” the mascot from “The Tonight Show with Jimmy Fallon,” which ended in a tie and previously staged a mock marriage proposal to supermodel Kate Upton.
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