Disney World begins testing facial recognition technology: Here’s how it works

BAY LAKE, Fla. — Walt Disney World said that it will begin testing facial recognition technology for one month at Magic Kingdom, starting Tuesday.

Disney said the technology will capture an image of a guest’s face and convert it into a unique number, which will then be used for park entry.

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“With the future in mind and the shift in focus to more touchless experiences, we’re conducting a limited, 30-day test using facial recognition technology,” the company said.

The resort said participation is optional.

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Those who wish to participate are asked to arrive with valid theme park admission and a Disney Park Pass reservation.

Here’s how it works:

• A guest will enter the “Facial Recognition Technology Test Lane.”
• The guest will be asked to remove accessories except for their face covering. The theme park asks visitors to remove hats, visors or sunglasses before approaching the facial recognition test zone.
• Once in the test zone, the guest is asked to stand facing the camera and position their valid theme park admission or MagicBand close to the scanner to activate the technology.

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If the guest returns to Magic Kingdom during the test, they can consider entering the lane to help Disney better understand how the technology works.

The company plans to run the test through April 23.

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To learn more, click here.

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Cox Media Group