ORLANDO, Fla. — Editor’s note: This story is available as a result of a content partnership between WFTV and the Orlando Business Journal.
Build-A-Bear Workshop (NYSE: BBW) will open a “multi-level retail-tainment” store at Icon Park in 2026, according to a March 13 news release, growing its footprint at the International Drive center.
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The iconic retailer’s grand-scale expansion “speaks volumes about the appeal of doing business in Orange County and at Icon Park,” said Icon Park President and CEO Chris Jaskiewicz in a prepared statement.
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Sharon Price John, CEO of Build-A-Bear, said in the release the new Icon Park space will join other creative interpretations of Build-A-Bear’s famous “make your own” teddy bear retail concept.
Click here to read the full story on the Orlando Business Journal’s website.
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