ORLANDO, Fla. — Mothers Against Drunk Driving is encouraging cyclists to Tie One On for Safety this holiday season.
MADD is partnering with bike clubs and stores across the Sunshine State to distribute free #TieOneOnForSafety red ribbons for cyclists to tie on their bikes.
The campaign and ribbons are a reminder to always designate a sober driver.
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Despite celebrating its 36th anniversary, this is the first time MADD Florida has partnered with the cycling community to bring awareness during the holidays with the Tie One On for Safety campaign.
“While most people associate MADD with only vehicles, vulnerable roadway users such as cyclists make up an alarming number of the victims that we serve and advocate for, and that is why we are working to create a safer Florida for everyone who shares the road,” said MADD regional executive director Larry Coggins.
According to a news release, the holidays are among the most dangerous times on our nation’s roadways, with more people traveling, an increased number of events where alcohol is served and a surge in drunk driving.
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In Florida in 2021, there were 6,403 crashes involving a bike that resulted in 195 fatalities and 5,958 serious injuries.
According to the National Highway Traffic Safety Administration, between 6 p.m. Thanksgiving Eve through New Year’s Eve in 2020, there were 1,133 lives lost to drunk driving across the country, accounting for 30% of all traffic deaths.
In addition, a new study by NHTSA shows an alarming 7% increase in alcohol-related crashes in the first quarter of 2022 compared to 2021.
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“Whether you’re going out to holiday festivities or hosting a party, always remember your designated driver,” said MADD program manager Claudia Machado.
December is also National Impaired Driving Prevention Month, a designation proclaimed by every U.S. president since 1981.
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