FAMU ‘Marching 100’ to appear in first ever Pepsi ad featuring HBCU bands

ORLANDO, Fla. — Florida A&M University’s “Marching 100″ band will be featured in a first-of-its kind Pepsi ad airing during Saturday’s Southwest Atlantic Conference championship game.

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The game between Jackson State and Prairie View A&M Universities will be televised nationally AT 4 p.m. on ESPN2 Saturday.

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The 60-second ad entitled “The Halftime Game,” highlights the culture of historically black college bands.

Jackson State University’s “Sonic Boom of the South” is also featured in the ad.

Pepsi says they invested more than $3 million into the ad. It’ll also air during the Cricket Celebration Bowl on December 18 and other outlets throughout the end of the month.

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“This ad campaign provides a fitting showcase for two exceptional music programs,” FAMU Director of Bands Dr. Shelby Chipman said. “Our marching band students are committed to excellence in the classroom and performing on the field. This campaign celebrates their dedication and talent.”

Watch the ad below:

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Cox Media Group