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Disney World, Universal Orlando try tactics to lower wait times

ORLANDO, Fla. — Editor’s note: This story is available as a result of a content partnership between WFTV and the Orlando Business Journal.

The Walt Disney Co. (NYSE: DIS) on July 24 launches a new way theme park guests can cut down wait times.

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In response to guest feedback, Lightning Lane access has become more sophisticated with guests able to book Lightning Lane Multi Pass (formerly an element of Genie+) and Lightning Lane Single Pass before even entering the park, said Disney Senior Manager of Communications Eric Scott, in a company blog post.

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Lightning Lane is Disney’s pay-for offering to reserve an attraction or experience and bypass the standby queues. Until now, guests couldn’t reserve Lightning Lane access in advance.

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